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EVENTS & EXPERIENCESWhat AED 5.5 Returned per Dirham Means for Event Marketing in Dubai
Dubai World Trade Centre generated AED 25.03 billion in economic output across 108 events in 2025. What that raises the bar to, and how to design an activation that clears it.
OCTOBER 22, 2026
EVENTS & EXPERIENCESWhy Gulf Exhibition Space Grew 320% While Demand Barely Moved
Saudi capacity reached 300,520 square metres across 923 venues while Middle East space rented grew 0.9% a year. How to choose a show on evidence and negotiate from the stronger side.
OCTOBER 22, 2026