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EVENTS & EXPERIENCESWhat AED 5.5 Returned per Dirham Means for Event Marketing in Dubai
Dubai World Trade Centre generated AED 25.03 billion in economic output across 108 events in 2025. What that raises the bar to, and how to design an activation that clears it.
OCTOBER 22, 2026
BRAND & COMMUNICATIONSWhy UAE Consumers Trust Brands More Than Government, Media or Employers
Brand trust sits at 87%, and the attribute consumers rank highest is whether a company treats its employees well. How to build and measure brand on that footing.
OCTOBER 22, 2026
BRAND & COMMUNICATIONSWhy Integrated Marketing Fails at the Handoffs Between Agencies and In-House Teams
68% of MENA agencies expect growth while 51% of in-house leaders expand scope, so more hands touch every brand. Where the work actually breaks, and what to fix at the seams.
OCTOBER 22, 2026